About Us

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Johanne Britton, National-Editor-in-Chief & Co-Founder, The Mob’s Press

MobCalgary.com is a blogging mob that creates and distributes coordinated festival and event coverage using all kinds of social media platforms including Facebook, Twitter, Pinterest, Instagram, & Youtube – in both the official languages of Canada; French and English.

Johanne Britton, co-founder and president, started covering Montreal comedy back in 2009 with a website TuJoHaHa.

In 2012 she teamed up with Boss Andy Famous and together they launched what is today called mobtreal.com – a totally co-ordinated team of highly skilled bloggers, promoting festivals, culture and events.  This new ‘Blogging Mob’ is a distinct entity, creating and publishing storms of content on assignments we choose… And we’re for hire.  Click to meet the team, and request a proposal.

Our goal is to promote French culture and Montreal as a destination to the rest of the world. In return, we’re promoting the rest of the world to Montreal. We think that works just fine as a vision.

Blog Cultural Factoid: In Sweden there is a term called ‘Bloggbävning’ which in English means: a blogquake, or “the process by which a topic explodes in the blogosphere and is then picked up by more mainstream media outlets.”

Mobtreal provides this as a service and we’ve really started to grow!

Our mob of bloggers are now independently covering the Just for Laughs Comedy Festival, Toronto’s International Film Festival,  The Montreal Jazz Festival plus all kinds of great street-level festivals, culture, entertainment, food & dining locations, trends & reviews.

Do you have a project in mind? Contact Boss Britton for a no-obligation discussion.

Interested in becoming a mobster? Click here to join the mob.

Have a festival you’d like covered by a team of our mobsters? Request a proposal.

Need Coverage?

Andrew Shaw / Co-Founder of The Mob’s Press

Considering hiring the mob to get your social media ‘buzz’ off the ground?

DO IT! Because you”ll get the benefit of a co-ordinated street team that can seed the web with compelling content, viralize your event hype amongst influencers; and get real-time event reporting & follow-up blogs, posts, pins, and tweets – causing a ripple effect of awareness while popularizing your event or festival.

Our techniques drive traffic to your event pages, and deliver hyper-relevant, hyper-local information to our followers, your followers, and friends of their friends. Leap-frog your competition online, leverage our existing team’s reach for your next event or festival. Sponsor a street team and we’ll set your facebook, twitter, youtube, pinterest, vimeo and website channels on fire with fresh new patrons, awareness and reach.

How? We deliver ‘live-on-the-ground’ posts, tweets, shares and commentary from your event location(s). Our service is ideal for promoting multi-day festivals, events and conferences using social media.

“We are a Blogging Mob for Hire. In both official languages”

Johanne Britton has built a strong local following in Montreal while supporting the rise of local comedians such as Eman and Deanne Smith and many others in the local comedy scene. Blogger & internet developer Andy Famous from Toronto is responsible for all our technical hook-ups. He’s one of our co-founders, he love’s Montreal, and he’s the brains behind the Mob’s web site, logo and branding juice.

The Mob’s Press, is the media outlet we’ve created to build the foundation of each mob blog to come. Mobtreal.com is our flagship blog and we just launched MobToronto in January of this year and have plans for New York and LA as well.

With our unique combination of media coverage and social media posts, we’ve been able to reach and support of tens of thousands of local visitors, hundreds of comedians and dozens of festivals.

Mobtreal provides detailed social media coverage of festivals, shows, conferences, events and venues in cities anywhere in the world. Request a Proposal

Want to join the mob?

We are mobbing up with local bloggers to create a breadth of coverage for any event, festival or happening. If accepted as a mobster, you’ll get plenty of social media distribution for your writing, and be a part of a fun team providing deep editorial coverage at hip local events – not to mention the VIP access that comes with it.  Join the Mob.